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New Approach to Government's Communications- Launch of theme song, “This is Jamaica…A bold new beginning”

Minister with responsibility for Information, Daryl Vaz (center) shares a ‘photo opp' with performer, "Abijah" (left); Melissa Johnson, Producer of the jingle; Devon Sparks (2nd left), Performers, Monica Harriott (right), Betty Sparks and two of the children performers at the launch of the new theme song, "This is Jamaica...A bold new beginning". The jingle is part of the government's communications programme that seeks to use good clean lyrics to represent a tool for national transformation that will give Jamaica a bold new beginning.

Minister with responsibility for Information, Daryl Vaz (center) shares a ‘photo opp' with performer, "Abijah" (left); Melissa Johnson, Producer of the jingle; Devon Sparks (2nd left), Performers, Monica Harriott (right), Betty Sparks and two of the children performers at the launch of the new theme song, "This is Jamaica...A bold new beginning". The jingle is part of the government's communications programme that seeks to use good clean lyrics to represent a tool for national transformation that will give Jamaica a bold new beginning.